APS: David, thank you for joining us today.
It’s my pleasure.
APS: Canon has a long-standing reputation for providing quality lenses and video equipment to both the professional and consumer markets. What are the latest trends you are seeing in the marketplace?
Well, I’d certainly have to say that High Definition or HD has really taken off. Folks only have to see an HD picture once or twice to be sold on it. Canon has consumer HD camcorders starting at $899.00, so it’s becoming even more affordable.
APS: Watching high-def makes the viewer feel they can almost reach through the screen and touch someone. Is this interest in HD evident in the commercial and house of worship markets as well?
Absolutely. As more people get high definition television receivers at home, they want to see HD where they work and where they worship, too.
APS: A full high definition recording or presentation system may be beyond today’s budget for some organizations, but does it make sense to buy a high-definition camera today, even if the rest of the system is standard definition?
Yes, it’s a great investment. Today’s Canon HD cameras will deliver a standard definition signal to traditional recording or production equipment. Then, when the budget allows the customer to buy a complete high-def broadcast/recording system, these cameras are ready to deliver a full high-definition signal at the flip of a switch.
APS: What advantages do Canon cameras offer to the commercial or house of worship customer?
Canon’s history of providing their own lenses and cameras to the commercial and broadcast markets yields great dividends to the house of worship and consumer markets as well. Innovations that were first introduced in broadcast cameras have made their way to consumer level products.
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